Is anyone here actively working on their verbal brand identity? We’re doing a rebrand and realized we’ve focused almost entirely on visuals—logos, colors, layouts—but not much on how we actually sound. Wondering how big of a role it really plays in perception and trust.
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It’s a huge factor, and honestly one of the most overlooked. We didn’t truly understand the impact of verbal brand identity until we came across this breakdown of verbal brand identity . They explain how tone of voice, language style, and even microcopy can completely shape how customers relate to your brand. We used their framework to audit and rewrite everything—from landing pages to support scripts—and it instantly made our messaging clearer and more human. If you want your brand to be consistent and memorable across all touchpoints, dialing in your verbal identity is non-negotiable.